DALLAS, TX, May 17, 2007 - It may be just one year old, but there were no baby steps for DFW Elite Auto Rental.com this year. Instead, the luxury car rental business roared out of the garage on June 1, 2006 - and hasn't slowed down since,with 50+ vehicles now in the showroom.

"We knew that there were a lot of people who wanted to enjoy the experience of driving luxury automobiles without the hassles of ownership," said Ron Sturgeon, owner of DFW Elite Auto Rental.com. "We knew that a business like this would do well - we just didn't know it would do so well so quickly." Sturgeon has demonstrated the staying power needed to start such a business. He got his Texas Automobile Dealer's License 30 years ago just a few miles from his current location.

During year one, DFW Elite Auto Rental.com expanded its fleet from about 40 to more than 55 luxury and exotic autos. New additions have included everything from the coveted Aston Martin V8 Vantage to a stunning red 2006 Dodge Viper SR10 Convertible and from armored vehicles to a breathtaking 1986 Rolls-Royce Corniche Convertible. As the fleet has grown, so has the buzz about this unique Fort Worth-based company. In their May cover story, D Magazine selected renting a convertible from DFW Elite Auto Rental as the #1 coolest way to spend a summer weekend in the Metroplex.

"We've definitely gotten some attention this year," said Sturgeon, whose business has also been featured on Dallas-area news programs and in newspapers and magazines including Seventeen, Men's Journal and Texas Journeys. "Members of the media want to bring the newest, sexiest and most fun products to the forefront for their readers - and that's what we have."

Sturgeon's ambitious original concept - to create a luxury auto rental company that offered the largest selection in the country - has been achieved, but he plans to keep right on growing. He has launched DFW Elite Car Club.com, which provides members access to his fleet of luxury and exotic cars, and the DFW Drive Your Dream Tours, which offer car enthusiasts the chance to drive five of the world's best cars back to back in a single fun-filled day.

"We've grown and attracted new clients," Sturgeon said. "But the reason we're here hasen't changed. We love to hear about the fun that our clients have driving our elite vehicles. Even though the experience lasts for a day or a weekend, the memories last a lifetime."