NEW DELHI, INDIA, September 01, 2006 - China is bustling with activity and the market will become only hotter by the day in the upcoming decade. With a massive consumer base of 1.28 Billion, foreign players are vying for a fair share of the pie.

China's Hypermarkets & Supermarket industry has grown remarkable from a negligible standing in the early 90s to a significant number of outlets for agricultural products. Presently, china has a total of 20,000 supermarkets and hypermarkets outlets. In the previous year sales attributed to these outlets stood at an incredible 400 billion Yuan or US $ 48 billion, 10% of the total retail volume of the country. Agricultural products features as a must shop among consumers and have been the center of focus for organized retail segment as a whole.

Zealously target driven foreign hypermarket retailers are making their presence felt by offering quality products at highly competitive prices, and of course all in the most convenient manner. Hypermarkets & Supermarkets have wide-ranging product segments such as dry and frozen food, fashion & sports goods and lifestyle products.

RNCOS recent report namely China Retail Sector Analysis (2006-2007) discusses the opportunities and challenges for Supermarkets and hypermarkets in China.

According to the analysts - Supermarkets and hypermarkets have begun to drive sales for the Top 30s players in the retail market. In 2005,sales generated from these outlets contributed 45.2% of the total accruing to them. However owing to aggressive competition among different distribution channels, this share might plummet in the coming year.

Key Highlights:

- The Key competitors in China Retain Industry.
- Opportunities in China Retail Sector for Hypermarkets & Supermarkets.
- The future prospects of the retail industry in China.
- Challenges in China Retail Sector.
- Comparative analysis of Organized Retail VS Unorganized Retail in china.

This report helps investors and business heads to analyze the opportunities critical to the success of China Retail Industry.

To purchase your copy: http://www.rncos.com/Report/IM059.htm
For more information about the report please visit www.rncos.com